a line by jigsaw
london fashion week
High street fashion label, Jigsaw, created a premium line to stake their higher ground in the luxury fashion market and I helped them make their debut to the UK press. The brief: A catwalk to the top 50 press, a press look book shoot, a full season of imagery to use on social and a brand film. The challenge: Only half a day to make it happen in the prestigious Shop At Bluebird Chelsea flagship store.
No problem.
This collection received great accolade from the press with many of the magazines and newspapers running the story along with the imagery, resulting in an historical event for the brand.
THE RUNWAY
