CALLI X WEAR IT PURPLE

As part of ABA Labels commitment to supporting local charities we partnered one of their in-house brands with leading youth charity ‘Wear it Purple’ to support LGBTQIA+ youth across Australia. By celebrating real stories we created a series of video content to share our street cast talent’s authentic experiences, in turn created a safe space for all to ‘celebrate every moment'.

In support of this campaign we ran a small collection of limited edition products where proceeds were given to Wear It Purple to help them continue their fantastic work with the LGBTIA+ community.

Special thank you to our wonderfully enigmatic and brave talent for sharing their beautiful stories.