international womens day
supporting womens community shelters
The superheroes at Women’s Community Shelters support women and children, empowering them with a safe space to rebuild their lives. As part of our commitment to our female community we partnered with Women’s Community Shelters on International Women’s Day to bring awareness to the great work they do. We invited our ambassadors to a PR lunch & psychic empowerment event to celebrate women and spread the word of safe community.
The earned media for this campaign was phenomenal, with our ambassadors generating diverse and widespread reach across multiple channels. We supported the campaign with a capsule collection to further support the charity with donations and bring further wide-spread awareness via our platform partners media channels, The Iconic. This campiagn was picked up by a number of media outlets, covering the partnership & the charity with earned digital PR. A highly successful partnership for a cause that I am particularly passionate about!
