calli tribe
relaunch campaign
After months in lockdown and being kept away from our people, we felt it was time to get the band back together. Mates, Dates, Guys, Gals, Cats, They, Them... whoever your tribe is, let’s vibe.
After realigning the brand to be more inclusive of gender, sex, race and body diversity with previous campaigns and influencer partnerships I developed a campaign that would speak to our global community after being brought together by the global pandemic.
We relaunched Calli into the unisex market with a through-the-line marketing campaign that spoke to the core values of the brand; mateship. We are inclusive. We are international. We are the tribe you want to be a part of.
