COVETED SPACES
sheridan campaign
The brief: Create a campaign around the hero bed of the season, Essa, encapsulating the hand-painted botanical design. Use the season as a platform to redefine the parameters of ‘luxury’ in modern society. Acquire new customers with a fresh approach to the brand USPs whilst maintaining the loyal die-hard fan. Appeal to international markets whilst remaining true to the brand vision of Australiana.
Working with the latest trends, I found modern day luxury was not just a look but a feeling of space and time. Space for your mind to rest. In this campaign I wanted to give space to the consumer, slow down time & allow them to attach their own memories & emotions to the visuals.
