freshwater
jigsaw winter campaign
When you think of the UK the first thing to comes to mind is definitely not the beaches, however the rugged coastline of Pembrokeshire is a hidden gem. The story behind this winter campaign for British fashion label, Jigsaw, is one of being lost in the harsh unforgiving surrounds of a land unknown. How did I end up in this alien land? A total juxtaposition, yet there is beauty to be found in the blending of extremes.
This 3-day shoot on location in Wales resulted in 50 images, 5 films, 46 hours, 62 cliffs climbed and 87 coffees. It was picked up by numerous magazines & newspapers to run as PR and became the front cover of the editorial Jigsaw magazine.
