new york

To reinvigorate the brand to appeal to a millennial audience I needed to think a little out of the box when picking my crew. Working with someone like Robin Harper, who at the time was Beyonce’s tour photographer, was a breath of fresh air. He had an eye finding the magical in the mundane of moments. The story behind this campaign was inspired by Bob Dylan’s obsession with Francoise Hardy and her cool dismissal to his advances.

We shot this over two days on the streets of New York with a little bit of planning and a lot of on the fly.

“

I just can’t fit
Yes, I believe it’s time for us to quit

When we meet again
Introduced as friends
Please don’t let on that you knew me when I was hungry and it was your world

“

photographed by Robin Harper, filmed by brendan burdzinski, edited by makers of media, art directed and styled by sara wilson, produced by sara wilson and francesca gould, US production by get it productions