BRAND LAUNCH

ST MRLO

From Concept to Reality: Launching a Brand in Six Weeks

In the fast-paced world of fashion, the journey from conceptualisation to realisation is often a whirlwind experience. Imagine a scenario where the clock is ticking, and you're tasked with bringing a brand to life within just six weeks. This is not merely a challenge; it's a race against time, requiring meticulous planning, relentless execution, and unwavering dedication. Drawing from market trends, personal passions and identifying gaps in the industry, the journey began with the brand identity, defining the tone of voice, vision, and values. Alongside this branding piece we conducted market research to understand target demographics, competitors, and consumer preferences.

Once the brand identity had been established we created assets to establish an online presence, alongside website development, setting up e-commerce capabilities, and creating social media profiles. To generate buzz and anticipation around the launch date, I devised a robust multi-channel marketing strategy, encompassing social media campaigns, email marketing, influencer partnerships, and B2B launch strategies.

In just six weeks, a brand was born – from a mere concept to a tangible entity in the marketplace. While the process may have been intense and demanding, the thrill of seeing a vision come to life makes every challenge worthwhile. Thanks to the power of creativity, perseverance, and teamwork ST MRLO had the strongest launch weeks in the history of ABA Labels brands.

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Photographed by Emily Abay, Modelled by Rae Rodriguez, Styled by Stephanie Rizzo, H&MU by Lisa Fulginiti, location thanks to pure locations.

ecommerce shot by MASON STEVENSON & STYLED BY KATIE MCCOWAN