make tomorrow beautiful
sheridan sustainability campaign
Sustainable is a word fresh on everyone’s mind these days. We have all heard the news we are on a bullet train, speeding head first into catastrophe but does anyone really know what being sustainable is? I was lucky enough to work on Sheridan’s inspiring journey towards a more sustainable future. To support the OOH campaign I was briefed to create assets which hero’d the sustainable products for in-store and online. My creative direction was to show that sustainable products doesn’t mean compromising on style & beauty.
The linen range featured became the no. 1 bestseller for season launch.
EMPORIUM MELBOURNE