the director’s project
WINNER BEST ADVERTISING, AESTHETICA FILM FESTIVAL, UK
As moving image becomes more of a medium for retail, the need for emotive storytelling is higher than ever in advertising. As art director and stylist I enlisted the help of Sundance nominee film director, Francesca Gregorini and acclaimed cinematographer, Polly Morgan to capture the heart of the characters and garments of this Autumn campaign for Jigsaw. I wanted to tell a story that could be interpreted in multiple ways depending on the experiences of the viewer.
