THE GHAN X SHERIDAN
a COLLABORATION BETWEEN TWO AUSSIE ICONS
The Ghan is the ultimate journey through the heart of Australia, a living legend that made its mark in Australian history in 1929. The Australian spirit of Sheridan is seen through the merging of local artistry. Two iconic Australian brands with their own unique legacy, come together to celebrate a rich Australian history of voyage and possibility.
To honour the iconic railway and its passage into Australian history, Sheridan has collaborated with The Ghan to create a collection inspired by the nature seen on the iconic expedition. For this campaign I concentrated on the rich colour of tobacco & juxtaposed these with the earthy tones of the Northern Territory for a truly stunning visionary experience.
By including additional styling within the shoot I was able to provide more interactive & educational content to be used across EDMs, Carousels & IG stories. This also included GIFs for social. By building on the initial brief I created a marketing strategy to be used across different social platforms with no extra budget required.
